Head of Marketing

Case Study

istock.com/blackdovfx

24 May 2025

The client is India’s leading healthtech organization, focused on creating the future of healthcare in India. They are at the intersection of health & technology, building products and solutions that positively impact health. They make world-class software products that help healthcare providers digitize and deliver more efficient and high-quality healthcare to millions of patients.

What was the exact ask?

The client was looking to bring on board the Head of Marketing who will be digital marketing heavy, specifically in SEO, SEM, B2B, and consumer marketing, and also bring brand-building experience that will constitute 20-30% of their total work portfolio. The candidate would play a pivotal role in driving brand awareness, user acquisition, and engagement while establishing their leadership in the healthtech space.

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